Pricing a digital template pack: what actually works

The instinct when a template isn't selling is to drop the price. Sometimes that's right. Usually it isn't.

What we see moving the needle instead:

• A cover image that shows the actual product being used, not just a mockup
• A short description that names the specific problem it solves
• A price that matches the category — a five-page Notion doc at $79 will sit next to fifty-page kits at $19 and lose every time

None of this means price doesn't matter. It means price is usually the third or fourth lever, not the first one.